Ever wondered what the most viral products were in 2023? Here is a list of the most popular, and talked about beauty products on social media.
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It can be hard keeping up with the ever-changing trends on TikTok and Instagram. Especially if you’re new in the beauty scene. The sheer amount of products out there is overwhelming and it’s no wonder it’s daunting to choose the right products to buy. Don’t worry, in this post we collected a list of social media’s most viral products 2023, and what makes them so popular.
What does “Viral Products” mean?
An image, video or piece of information circulated rapidly and widely from one internet user to another.
Oxford Languages
The word viral has been used so much on social media to the point that it’s become “viral”… See what I did there? Especially with the rise of TikTok in the last few years, content is being consumed in a completely different way. It gives viewers access to so many different products and opinions and it spreads lightning quick over the platform.
The Hype of the Most Viral Products 2023
Although it may seem new trends are popping up over night, there is a reason some products go so viral, because people love them. So without further ado, let’s jump right in and discover what the most popular beauty products are in 2023!
#1: Charlotte Tilbury Flawless Filter
This one has been all over TikTok and Youtube for well over a year and it doesn’t seem to go away any time soon. Charlotte Tilbury Flawless Filter is a complexion booster, it is something between a foundation and a primer. You can use it on its own or underneath your foundation or concealer. What it does is that it blurs your complexion and gives your skin a beautiful, youthful glow that shines through even if you layer products over it.
#2: Sol de Janeiro Body Spray
This body fragrance from Sol de Janeiro is inspired by their equally as popular Brazilian Bum Bum cream, and it’s to die for. The smell of pistachio and salted caramel is so irresistible. It’s sweet but not overbearing and will leave an impression on anyone who walks by you.
#3: Laneige Lip Sleeping Mask
This leave on Lip Sleeping Mask from Laneige is full of antioxidants and delivers intense moisture while you sleep. Murmur seeds and shea butter gives you visibly smoother and softer lips. Not to mention it went viral on TikTok for looking incredible as a lip gloss during the day as well. Comes with a little applicator.
#4: Dior Addict Lip Glow Oil
On the topic of lip products, the Dior Addict Lip Glow Oil gives you a beautiful glow while bringing out the natural colour of your lips. It’s more than just a lip gloss (although it looks incredible). It instantly protects, nourishes, softens and revitalises the lips. You can find it on Sephora.
#5: Milk Hydro Grip Primer
You’ll have a hard time finding any make up routine online that doesn’t start with the Milk Hydro Grip Primer. What makes this so special is it’s sticky formula that locks your makeup down and makes it lasts super long.
#6: Rare Beauty Blush
Miss Selena Gomez’s Rare Beauty Blush is all the rage and has been for a long time. The incredible, creamy formula gives such a cute softly pinched look. And it blends so well.
#7: Olaplex no. 7
Olaplex is one of those brands that will probably always be popular because of its high quality products. Although it might be a little confusing as to what each product actually does, so let me help. Olaplex no.7 is a highly concentrated styling oil. It primary reduces frizz and tangles, strengthens and delivers shine to hair and works as a heat protectant.
#8: Glow Recipe Dew Drops
The adorable design of the Glow Recipe Dew Drops bottle could very well be why this serum went viral, but the serum itself is definitely why it’s so loved. Not only does it hydrate and soften skin, but it also gives the face a gorgeous glow that works wonders both as a base for your makeup and as part of your skin care routine.
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#9: Tarte Shape Tape Concealer
This one found extreme popularity on YouTube first, but the word eventually spread on TikTok as well and Tarte Shape Tape Concealer was quickly on everyone’s wishlist. It’s full coverage, super blendable and has a matte finish. People all over the world rave about the creamy formula.
#10: Ouai Treatment Mask
This brand is quickly rising in popularity among hair products, and this Ouai Treatment Mask is no exception. The luxurious formula includes shea butter to nourish, soften and strengthen damaged hair. It claims to heal split ends and and makes hair more resistant to future damage.
#11: Noshinku Hand Sanitizer
Last but definitely not least we have one of my favourites. The Noshinku Hand Sanitizer. Regular hand sanitizers usually has a pretty awful scent, not to mention they’re a bit off putting in design. But this hand sanitizer is so aesthetically pleasing and smells amazing. Do we need a hand sanitizer that is pretty and smells like Eucalyptus? Probably not, but it’s just nice to romanticise life sometimes.
Final Thoughts on the Most Viral Products 2023
Obviously we are all different and these products may not work for everyone, BUT there is a reason that so many people all over the world love these products. If not for you, they would make perfect Christmas gifts for your friends and family!
